Helping to improve and simplify the event tech selection process as well as increase market awareness and exposure to Fuzion by FreemanTM partners, Freeman® – the world’s leading brand experience company – has announced a new, robust event tech directory and an expanded Fuzion Partner Program. These additions further enhance the Fuzion experience for customers and the more than 120 partners currently included in the event tech ecosystem.
“When putting on an event, especially one rich with technology, integration can become a major challenge. Think about everything that goes into a live event. Registration, floor plan management, mobile app development, lead retrieval, digital signage, and social media, to name a few. With so many components contributing to an overall live experience, you can quickly find yourself working with more than a dozen different vendors to produce a single event,” said Danielle Puceta, senior vice president–Digital, Freeman. “Fuzion seamlessly integrates all of these event technologies to create a simpler, more cohesive event experience for planners. This simplicity encourages increased technology adoption, which enables more personalized, interactive and engaging experiences for attendees.”
The Fuzion Partner Program provides added value to partners through enhanced industry exposure, integration with other technology providers, and access to additional marketing resources. This, in turn, helps Fuzion partners provide an even more comprehensive and seamless digital experience for their customers.