DALLAS and SAN FRANCISCO – December 1, 2015 – Freeman, the world’s largest brand experience company, and DoubleDutch, the global leading provider of mobile event apps, today announced a partnership that will connect DoubleDutch’s award-winning event technology solutions with Freeman’s customer needs. Through this partnership, Freeman customers will enjoy extraordinary access to digital technologies that personalize, automate and deliver rich content consistently across multiple channels.
To address increasing demands for digital marketing solutions at events, Freeman will offer preferred access to DoubleDutch’s mobile event technology platform to its customers. Freeman’s customers who choose to deploy a DoubleDutch mobile app through the partnership will gain immediate access to a dedicated team of implementation, service and support professionals.
“As marketers look for ways to prove ROI for events, there is a strong demand for mobile solutions that can increase interactivity and digitize and personalize the entire event experience,” said Richard Maranville, Chief Digital Officer at Freeman. “DoubleDutch has developed some of the most innovative event technology we’ve seen in our industry. This partnership allows us to deliver technology products to our clients that are consistent with our design-driven, customer-centric values.”
“Freeman is the gold standard in our industry for delivering global programs for leading brands worldwide,” said Lawrence Coburn, CEO of DoubleDutch. “We are thrilled with this new partnership. Together with Freeman, we will be helping clients leverage digital and mobile technology to get better results.”
Beginning in early 2016, Freeman customers will receive access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.