Dallas ─ March 8, 2016 – Freeman, the leading global provider of brand experiences, welcomes top new talent to its global leadership team as the company continues to grow its worldwide presence in the Asia-Pacific region. Strategist Jeff Singsaas has been named senior vice president of global business operations and visionary Adam Charles has been named senior vice president for its brand experience agency,FreemanXP.
Over the last three years, Freeman has broadened its global presence by expanding into Central America, Australia, Europe, the Middle East and Africa (EMEA), and launched its Global Partner Program to service clients in all regions. After creating a strong foothold in the EMEA market, Freeman is now expanding its Asia-Pacific leadership team after acquiring Staging Connections Group, a well-respected global event services company.
Jeff Singsaas, now senior vice president of global business operations, will help Freeman continue to grow its operations beyond North America. A former executive at Microsoft, Singsaas brings a client-first perspective to Freeman and global event marketing expertise. Jeff’s skills will be invaluable in formulating strategy and extending the company’s reach with expanded programs that drive continued international growth in Asia-Pacific.
“We intend to continue our international business growth,” said Bob Priest-Heck, president and COO at Freeman. “We’re building a strong leadership team and plan to increase our staffing on the agency side by 11 percent this June. To do this, we’re investing in exceptional talent and attracting the right people.”
Creative powerhouse Adam Charles will serve as senior vice president for FreemanXP, providing Freeman’s international client base with resources in Asia. Charles will lead offices in Beijing, Shanghai, Guangzhou and Singapore, and be responsible for executing Freeman’s global strategy to deliver brand experience solutions for international clients, both in-market and globally. Based in China since 2007, Charles’ 25 years of live event and global marketing experience, coupled with his deep knowledge of the Asia-Pacific region, offer tremendous growth opportunities for Freeman as the company continues to deliver an unparalleled suite of services to brands around the world.
“Our clients are increasingly asking for Freeman’s design-driven creativity and unmatched customer service around the globe,” said Dan Hoffend, president of FreemanXP. “Jeff and Adam are strong, experienced leaders who will deliver on our commitment to offer an enhanced worldwide presence and consistent brand experiences.”
For more information about Freeman’s approach to creating global brand experiences, download “Going Global: Successful Global Event Strategies” at http://freemanxp.com/insights/insights-papers/going-glocal-successful-global-event-strategies.