DALLAS (May 10, 2016) – Freeman, the leading global provider of brand experiences, is proud to announce that Chief Marketing Officer, Chris Cavanaugh, has been named to the 2016 list of most innovative people in events by BizBash, the leading trade media for event professionals. Cavanaugh is honored among select visionaries and pacesetters in the industry whose imagination and use of live events continues to fuel connections between people, brands and causes.
Mass personalization continues to transform the way consumers interact with the world around them. Technology integration, data, experience design and globalization are at the core of the brand experience movement, and Freeman is at the epicenter. Throughout his career, Cavanaugh has been a visionary leader driving the evolution of the brand experience category, and as Chief Marketing Officer, he continues to lead the charge for Freeman and the industry as a whole.
Cavanaugh began his career at Freeman by leading FreemanXP, the company’s agency services division, which has quickly grown into one of the largest global brand experience agencies in the world in three years’ time. Prior to Freeman, Cavanaugh enjoyed a 16-year career at Jack Morton Worldwide (IPG), where he was the EVP and General Manager of the flagship New York office, and later the EVP, Global Growth Officer, for the agency. During his time there, Cavanaugh helped double the size of the business, working with brands such as Bank of America, Samsung, CA Technologies and Pfizer. He helped identify, acquire and integrate companies in the design, digital and expo categories and was known for identifying, nurturing and growing some of the industry’s greatest talent. Prior to this, Cavanaugh worked in television and commercial production.
“I am honored to receive this prestigious designation,” said Cavanaugh. “I see a massive opportunity for Freeman to extend and grow the category of brand experience around the world – and this drives me every day.”
“We selected Chris for his ability to set trends, drive the use of cutting-edge technology, and challenge old ways of event marketing,” said Beth Kormanik, BizBash executive editor. “He is helping to elevate the experience of events and meetings and has us anticipating what he and Freeman will deliver in the years to come.”
The “Event Innovators 2016” feature, which showcases the full list of innovative people and the top 10 innovative brands, can be seen in the BizBash Innovation Digital Issue at www.bizbash.com/innovationissue.