Ryton, UK – February 18, 2015 – The Freeman Company, the leading global partner for integrated marketing solutions for live engagements, today announced that PANDORA was awarded “Best Stand in Show” at the Jewellery & Watch Birmingham Show, Spring Fair 2015, at the National Exhibition Centre (NEC) Birmingham, United Kingdom.
Producing more than 15,000 annual events worldwide across every industry, Freeman sees many new and unique trends that are shaping face-to-face marketing. No longer defined by isolated experiences, brands today must create more meaningful customer relationships through integrated, multi-touch engagements focused on creating experiences across a number of marketing channels both live and online. The PANDORA stand serves as an excellent example of a brand understanding the trends impacting the event industry and responding to their customers’ social, behavioral and technological expectations to deliver an engaging and customized experience.
The 30m x 20.5m (615sqm) space was built entirely by Freeman and features a 10m wide unsupported entrance leading to a visually stunning stand complimented by curved walls, reception counters and bar units finished in gloss white and wood laminate that tie all the elements together seamlessly.
The stand uniquely reflects PANDORA’s iconic brand identity by creating a story-world environment that features many distinctive design elements found in their retail stores. The Evolution Store was designed to feel like one of PANDORA’s high street stores and creates retail-inspired engagement that is familiar and fun for attendees. The Museum of PANDORA, Goldsmith area, Presentation room, and bar and lounge areas provide visitors with even more experiential theatres to explore, learn and engage with the brand at an emotive level to create an experience that attendees will remember forever.
“PANDORA’s Spring Fair stand is a prime example of how brand marketing and experience design can come together to address some of the new trends that are driving change in the event industry,” said Anthony Floreano, senior vice president, managing director, Freeman UK. “Brands like PANDORA understand that consumer expectations have evolved and that they must create distinctive and immersive experiences to attract, engage and capture the interest of their audience.”
“The Spring Fair is an incredibly important exhibition for us, and it is vital that our stand reflects the right image for existing customers,” said Peter A. Andersen, President of Western Europe, PANDORA. “The work carried out by Freeman was of the highest standard, and we were extremely happy with the overall finish.”
“We are extremely delighted to have been a part of this year’s award,” said Floreano. “It is a testament to the tireless effort, passion and collaboration between Freeman and PANDORA to deliver this world-class exhibit and we could not be more pleased to see both our teams celebrated for their amazing efforts.”
The Jewellery & Watch Birmingham Show at Spring Fair 2015 is the largest and most attended retail show of the year, with over 70,000 visitors and 4,000 exhibitors. Along with all the innovative ideas that the event presents, it also showcases some of the best designs and ideas in home decor as well as authentic British designs that you cannot find anywhere else.