DALLAS — March 21, 2019 — Positioning the organization for continued growth and diversification, Freeman, the world’s leading brand experience company, today announced it has named Phil Molyneux as its new president. Molyneux is a technology engineer with a depth of global experience driving major consumer brands like SONY and Dyson. His operational success is quantified, and he is known for his innovation and out-of-the-box thinking. Molyneux succeeds Bob Priest-Heck who is now Freeman CEO.
“Event marketing is evolving into a data-driven industry — as proven by our recent Data Benchmark Study — that will benefit from Phil’s deep-domain, technological expertise and brand knowledge,” said Bob Priest-Heck, CEO of Freeman. “Phil’s ability to extract key insights and use those insights to impact growth will give our clients a more streamlined return on investment and redefine what it means to partner with Freeman.”
“As I’ve traveled around and participated in some of our biggest events, I see incredible potential both for our clients, as they engage with their customers through live brand experiences, as well as for our people, as they continue to put the customer at the center of all that they do and innovate this exciting live medium, said Phil Molyneux, President, Freeman.
Molyneux is a trained engineer in computer technology spawning innovative thinking in the event and experiential marketing space. His strategic brand expertise coupled with 30+ years of experience redefining industry standards for major consumer brands like SONY and Dyson is a value-add to Freeman that will help drive cutting-edge solutions. Internally, Molyneux’s transformational skills as well as operational success is proven — having constructed and delivered multiple successful companywide transformational programs.
“Our customers — small, mid-size and large — want to grow their business. We are adding new, proven talent from across all industries to help us adopt best practices and organize better around the services and products they need to grow,” Priest-Heck continued. “Phil’s ability to leverage partnerships for compound growth, his understanding of businesses outside of the event marketing space, and his innate ability to attract and retain the most competitive talent in the industries he represents bring the depth and perspective needed to be a vital president — and Freeman is excited to have him on the team.”
To see how Freeman can help you achieve your brand and live experience goals, visit www.freeman.com.