SAN FRANCISCO: April 18, 2013) –UBM plc, a global provider of events, media and marketing services, and Freeman, the premier partner for integrated marketing solutions for live engagements, have announced a strategic partnership to produce Business4Better (B4B), the non-commercial community partnership movement, conference and expo. The inaugural event will be held May 1 & 2, 2013 in Anaheim, CA. More information can be obtained at www.business4better.org.
The focus of Business4Better is to inspire business professionals to action, connect them with like-minded nonprofit organizations and create better-than-ever partnerships that are redefining social purpose and transforming business impact on societal causes.
“The Business4Better Conference and Expo is staffed primarily by employee volunteers, exemplifying the meaning behind doing business with a purpose,” said Joshua Dome, UBM’s director of Business4Better. “This movement is good for our employees, great for the communities where we operate, and smart for business.”
“Freeman is honored to be designated by UBM as one of the producing partners for the inaugural B4B event and looks forward to an impactful experience for all stakeholders,” said Dan Steenstrup, Senior Vice President, Strategic Accounts, at Freeman. “B4B is a great example of how the face-to-face industry can give back to our communities and aligns well with the Freeman family and employee owners values.”
Both UBM and Freeman have clear social responsibility and sustainability initiatives that are core to how these organizations do business. UBM’s social responsibility and engagement can be reviewed at http://sustainability.ubm.com. Freeman’s corporate responsibility and sustainability programs can be found at http://www.freemanco.com/freemanco/freeman/aboutfreeman/corporateResponsibility.jsp.
For more information on the Business4Better Conference and Expo or to register, please go to www.business4better.org.