Redefining Live™


Securing synergy: from preshow marketing through the attendee experience

ASIS International, the world’s largest membership organization for security management professionals, puts on the Global Security Exchange (GSX) show every year, bringing together anyone and everyone who is part of the security community.

At GSX, attendees gather to discover trends, learn best practices, and hear from industry icons and subject matter experts. GSX is the place where exhibitors lock-in face-to-face time with their end users.

Watch how a 360-degree partnership with our event and design production; data and strategy teams; and mdg, a Freeman company, helped ASIS crack the code on delivering a synergized event plan that ensured a better attendee experience.

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