When it comes to improving your event year over year, data can make the difference to both your strategy and execution. The same goes for showcasing the value the event brings to your overall marketing mix. But the devil is in the details, and it’s key to have a solid measurement framework that pulls in the right data to give you the insights you need, specific to your event and your business goals.
Download this insights paper to discover:
- Why a balanced approach to data leads to the best insights
- The three baselines that every measurement plan needs
- How additional event-specific metrics help you uncover the big picture