Measuring how your exhibit performs from show to show is essential for determining the value. But setting up what to measure and how to get the right data can turn into, “Collect what? Add where? Divide how much? Equals who?”

We got you.

This guide provides examples of basic performance calculations to assess each aspect of exhibiting. But, we didn’t just write down the answers, leaving you to guess how we got there. (It’s way easier than math class, but we still showed our work!)

You’ll also find the why behind the calculations along with helpful tips on where and how to set up benchmarks. And voila! You’ve got a measurement strategy that aligns with your marketing campaign and event goals.

Ready to calculate your success? Download the guide to get started!