Design thinking permeates headlines not because it’s a buzzy trend, but because this flexible and thoughtful approach lends itself to just about every aspect of our business and personal lives. At Freeman, applying design thinking principles stands at the heart of everything we do and helps us transform the world around us through meaningful experiences. Read on to learn more.

Learn more about the concept of design thinking courtesy of Freeman Chief Design Officer, Bruce Mau. His approach helps integrate deeper understanding of human behavior into the brand experiences we create for our audiences.

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Created and selected by Bruce Mau, the Design Leadership Council brings together myriad perspectives to impact the future of design for the brand experience category through active collaboration. Hear what members have to say.

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Learn why disruptors — the very thing most marketers view as challenges — may be the opportunities you’ve been seeking that can help design ideal outcomes for your event. 

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We’ve been chatting with influencers both within and outside our industry for their perspectives on design thinking. Don’t miss Q&As with:

• Sergei Gepshtein, Vision Scientist, Salk Institute for Biological Studies
• Charles Adler, Founder, Kickstarter
• Haluk Kulin, SVP, Strategy and Data Design, FreemanXP
• Peter McGrath, SVP, Creative, FreemanXP
• Adam Merrett, European PR Manager, Playstation