The role that brand experience plays in the modern marketing mix cannot be underestimated, as companies look to evolve their brands and connect with their target audiences in new and unique ways.
This prompted Freeman to commission SSI to conduct an independent study of nearly 1,000 marketing professionals across North America, Asia, and Western Europe, in roles focused on both B-to-B and B-to-C segments, to learn more about how they perceive brand experience today, and where they see it headed in the future.
The overwhelming response is that brand experience is more central to their roles today than it was in the past. And while the study points to various, compelling global findings, a series of regional trends have also emerged.
Download this insights paper to learn more about:
- Four trends that we identified as part of the study, which relate to Western Europe specifically
- The statistics that shape each of these trends
- Supporting commentary from brand experience experts at FreemanXP, ExCeL, and London & Partners
- Information about how to access the global brand experience insights paper