Best Practices

Energize your exhibit booth with digital marketing

Connecting with your audience before, during, and after the trade show

What You’ll Learn

From e-blasts to microsites, social media to advertising, there are more ways to connect with your audience than ever before. Pre-show marketing helps you share the story of your brand, anywhere and anytime. 

Before the show, you might offer sneak peeks, generate excitement, or connect with attendees, all in the interest of getting them to stop by your booth.

During the show, you can track leads and share right from your exhibit, encouraging customers to visit your booth, and helping those attending virtually to learn more about your offerings.

Once the show wraps and you’re back home, it’s time to create powerful follow-up content that keeps your brand top of mind.

Sounds great, right? It’s okay to feel a little overwhelmed with all the options and moving pieces, but fear not!  You just need to take a deep breath and get strategic.

We’ve prepared this special digital marketing worksheet just for you. As an exhibitor, you get practical, follow-along advice on trade show marketing ideas across web, email, social, advertising, and more to help you execute at every digital marketing touchpoint. It’s designed to inspire you…and empower you to get started!

Revamp your trade show marketing with this tool. Download your worksheet now!

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