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Exhibit and Sponsorship Sales Benchmark Worksheet

Discover how your event performance compares to others

What you will learn↑

  • Where your event stands relative to parallel programs
  • Insight into revenue trends for both sponsorship and exhibit sales

Numbers tell a story, especially when it comes to trade shows.

But in order to tell a cohesive and compelling narrative, trade show managers need to compare their numbers to industry benchmarks.

Benchmarks are reference points and best practice standards gained by comparing your performance to others. They serve as guideposts that evaluate events from various angles, measure performance, and identify strengths and weaknesses to achieve competitive advantage.

For many show managers, it's helpful to compare event performance against benchmarks like revenue sources, exhibitor recruitment and loyalty, and sponsor loyalty.

The Exhibit and Sponsorship Sales Benchmark Worksheet can be used to analyze how your event compares against key benchmarks. This self-guided tool can help you uncover opportunities for improvement, tapping into data from similar-sized programs.

Download your worksheet below.

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