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Five Best Practices for Maximizing Event Data

Clearly communicating the results
 of your event investments requires collecting the right data to begin with, and effectively analyzing and leveraging that data post-event. By following this five-step strategy for consistent, centralized data collection and analysis, event marketers can ensure that investment is leveraged to the fullest.

The Data You Need: Five Best Practices for Maximizing Event Data outlines five critical steps to take to maximize your event data:

  • Identifying the data you should collect
  • Defining your business goals
  • Putting process around data collection and storage
  • Developing your metrics and analytics
  • Testing and optimizing your process over time

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Want more? Download another great resource: The WOW Factor: Five Cost-Effective Ways to Create Buzzworthy Brand Experiences.

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