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Making Digital Marketing Work for Your Live Events

Click, Comment, Share: Creating the “New Normal”

With the advancement of technologies like second screen and wearables, the real and virtual worlds have become almost completely interchangeable. It’s important that event organizers and marketers adjust to this “new normal” to create a seamless transition between their digital and live experiences.

Click, Comment, Share: Making Digital Marketing Work for Your Live Events discusses how to leverage digital technology and channels for your live event to:

  • Build buzz pre-show
  • Spark conversations and networking during your event
  • Analyze data and keep the conversation going post-show

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Want more? Download another great resource: The WOW Factor: Five Cost-Effective Ways to Create Buzzworthy Brand Experiences.

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