Today’s audiences have higher expectations for the in-person experience.

That means planners need to pull out all the stops to get audiences past registration to actually attend. The key is creating tailored experiences based on specific attendee needs and wants.

How?

With prime real-estate just waiting for a new build — the show floor.

In Show, don’t tell, we break down new approaches for upgrading your show floor that goes above and beyond booths.

This step-by-step guide covers how to create curated destinations via experience zones, what these e-zones can offer and how to design them, how to align these spaces with your own event objectives so everybody wins, and how to get sponsors involved to generate new revenue streams.

Are you show floor ready? Let’s get down on it.