How Zoom reimagined the attendee experience with an unexpected expo design
For its latest user conference, Zoom wanted to make the theme “Exploring New Dimensions” come to life at the event. Our team took a left turn with a whole new approach.
Watch the action below and find yourself immersed in the fun, colorful atmosphere that upleveled the entire experience.
Refurbished Happy the Whale mascot rigged from the ceiling: This beacon of “happiness” welcomed attendees and literally watched over the entire show, which set an instant positive vibe.
Central hub with lighted floating halo: This focal point was the heart of the event and gave Zoom a central anchor that connected all activations.
Illuminated arched portals and hanging orbs: Neon-lit archways led attendees to different portals with activities that encouraged hands-on participation and collaboration. While the hanging orbs provided cheerful pops of color and gave attendees visual cues for areas to rest and recharge.
360-degree LED wall, LED screens, and hanging sign of tension fabric: Continuous messaging and mood-lifting graphics surrounded attendees with strategically placed and useful information, while helping sustain the happy atmosphere.
Blue and purple lighting against a high-gloss floor: Harsh fluorescent lighting was replaced with warm and welcoming light colors that reflected off the cement flooring (nixing carpet meant sustainable savings).