5 FAQs to heighten connections with your audience
You’ve probably heard lots of buzz about personalization, and have some legitimate questions about what it actually means when it comes to events. Questions like …
How can I incorporate it?
How do I even get started?
Can I make personalization work with my budget and the number of attendees expected?
Crafting tailored experiences for your attendees is easier than you think. Let’s break it down.
The key is in the data you already have. Think about all the juicy info you’ve collected at your events — everything from registration, content, format, layout, and interactions can be your golden ticket to opening the gates of personalization.
You probably still have questions, so we tapped our experts to get you the answers and some tips to get started.
Everyone! But let’s be clear — different folks have different strokes. Take Millennials and Gen Z, for instance. These fresh attendees are all about personalized agenda plans.
Want to win them over? Try including the following:
Limited resources are real. Many associations are on a fixed budget with little-to-no wiggle room. But there’s still a lot you can do, and ways you can get creative.
Our trends report shows that attendees love pre-planned moments offered by exhibitors.
Here’s how that could work, and take note that these could also turn into great sponsorship opportunities.
“Hey there! We noticed you’re coming to the show and you’re a product marketer. Why not swing by Booth #321 to see new software they’re unveiling. It could be just the thing you need to elevate your brand!”
It’s smart to keep the personalization train chugging along even after the event has ended. Here are a couple ideas:
You’re right to ask. And the answer is, yes it does! Especially if you plan ahead by tweaking your registration questions to dig deeper into what your audience truly appreciates. That’s THE data that will bolster your future brainstorming sessions.
Remember, personalization is all about making your attendees feel seen, heard, and valued. It’s about creating an event that feels custom-made for each person who walks into your conference. Making the experience unique keeps them coming back every year.
And now that you’ve got some answers, you can turn them into a winning strategy.