Top 3 things on my mind

Jeff Davis

Group Vice President, Action Sports and Outdoor at Emerald

Outdoor Retailer Summer Show 2023 is more than just a show. It’s where the outdoor community comes together to discover, learn, and connect with one another.

Today, Freeman sits down with Jeff Davis to talk about the top three things on his mind.

Thing 1


JD: We are always concerned about how we can deliver more value for customers. We are always looking for ways to guarantee that each customer gets the ROI they’re looking for.

Thing 2

What are we learning?

JD: Is there something we can learn that lets us do something better? As our customers’ needs shift, are we helping them? Are we meeting them? Events are like products — product development is never over.

Thing 3

Are we barrier-free?

JD: If a customer is experiencing any friction in doing business with us, how do we eliminate it? Every touchpoint matters. And the younger audiences demand a frictionless experience. So, making this a priority is crucial to our present and future.

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