JD: We are always concerned about how we can deliver more value for customers. We are always looking for ways to guarantee that each customer gets the ROI they’re looking for.

JD: Is there something we can learn that lets us do something better? As our customers’ needs shift, are we helping them? Are we meeting them? Events are like products — product development is never over.

JD: If a customer is experiencing any friction in doing business with us, how do we eliminate it? Every touchpoint matters. And the younger audiences demand a frictionless experience. So, making this a priority is crucial to our present and future.