Best Practices
Your guide to boosting booth presence
Experiential marketing strategies for exhibitors
What You’ll Learn
- Tips and ideas to refresh your exhibit booth strategy
- Best practices on budgeting, show selection, performance data, and sponsorships
- Using digital marketing and creating experiential in-booth experiences
- A strategic planning worksheet to get you ready for year-round success
No matter the size of your exhibit booth or budget, you can design in-booth engagements and experiential moments that deliver real results for today’s trade shows.
To reach that holy grail, however, you must start with a sound experiential strategy. That includes an alignment of your business, marketing, and exhibit booth goals.
Luckily, it’s easier than you may think!
Learn how in this new strategic guidebook primed for the current market. You’ll find a step-by-step guide to recharge your exhibit program with strategic ideas and tips.
Bonus! There’s also a handy worksheet to help you set the foundation for year-round success.