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strategy

Measurement & ROI: Show

Get ready to grow.

Enjoy peace of mind, knowing that your return on investment will clear, and that the process for measuring it will be seamless.

The experts who’ll help you include the team formerly known as Exhibit Surveys, Inc. (ESI) who served the industry for over 50 years, conducting primary research and measurement on more than 5,000 exhibitions and events, including more than 10,000 exhibits, across six continents.


Corporate Event Programs

Developing a standard approach to performance measurement is essential for organizations participating in a diverse portfolio of events — from private corporate events to trade show exhibits, mobile tours, and road shows. Our approach is to develop an initiative that’s flexible enough to measure all types of events in a portfolio.

The data is used in conjunction with our event industry benchmarks to set realistic and measurable objectives for future events. The measurement program provides metrics that support event selection and investment-level decisions, while helping to develop future event strategies.


On-Site Visitor Interviews

Gather immediate feedback on the tactical elements of your brand presence across all aspects of the visitor’s journey in real time, enabling you to take corrective actions to improve results. Measure your event objectives and the performance of specific tactics (staff, demos, attractions, etc.) in meeting those objectives.


Post Show Leads

Justify the level of investment by quantifying the value of your leads, and profile leads according to product interest, buying role, purchase plans, and interest in competitors. Assess overall performance and engagement with leads on-site.


Competitive Analysis

Evaluate and compare your design, activities, and personnel against your competition. Information collected includes observations of visitor experiences, demos, graphics and signage, attention-getting techniques, promotion, attendance, sponsorship activities, etc.


Sales Conversion Research

Identify the percentage of leads purchasing one or more products exhibited at the event. Quantify the dollar volume of purchases from your company versus your competitors' companies. Measure the influence of the event versus other factors on these purchases. Determine the percentage of your leads who have received follow-up from your sales personnel since the event.

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