With so much emphasis on personal and environmental wellness, it’s no wonder audiences appreciate tranquil environments (complete with greenery and succulents) at home and on the road. Studies show that plants reduce stress, improve productivity, and boost moods, so offer attendees natural, earthy spaces with a relaxed vibe to generate meaningful connections.
Serene Scenes in Action:
- Sprint created a serene park setting complete with lemon trees, park benches, and a huge live succulent wall at Mobile World Congress in Los Angeles.
- Constellium, an aluminum brand, built a exhibit booth with trees and green AstroTurf “grass” to simulate a relaxing outdoor environment inside its booth while also showcasing how aluminum contributes to our daily lives.
- DIFFA (Design Industries Foundation Fighting AIDS) hosted a fundraising auction that featured themed picnic baskets curated by design and floral professionals.