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The American Society of Landscape Architects (ASLA)

ASLA Annual Meeting and Expo

Conferences & Exhibitions

Converting attendees into participants


Getting in touch with engagement

Location: Chicago / USA Industry: Building, Construction & Home Repair

The American Society of Landscape Architects (ASLA) wanted to increase attendee engagement in its conference program sessions. We used our second screen platform to invite greater communication between speakers and audience members via instantaneous polling and assessment.

During the event, ASLA received more participation, data, and insights than ever before. Of the almost 1,000 individuals who attended the seven conference sessions, the majority logged in and used Sync by Freeman (formerly FXP | touch). When asked to evaluate the sessions, respondents gave an overall average approval rate of 93.5 percent. When asked if they would recommend the session to colleagues, on a scale of 0 to 10, the average response was 8.7. Also, when asked if they received information that could be applied to their jobs, the average response was 8.3.

One attendee declared that “All of the sessions at ASLA should use the [Sync] platform — it was great!”

What’s more, the presenters felt the second screen technology helped them better engage their audience. As one presenter explained, using Sync “felt like it kept people engaged, and having a gauge for the audience's understanding, perspective, and insights was very helpful real-time feedback.”

We are thrilled with how well received [Sync] has been with our speakers and session attendees. Thank you so very much for all of the time you have put into this project and for your patience with our speakers.

Director of Meetings and Special Programs


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