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Autodesk University

Conferences & Exhibitions

Strategy-led design


Showing off world-shaping storytelling

Location: Las Vegas / USA Industry: Technology

Autodesk is a leader in 3-D design software and architecture, engineering, manufacturing, and more. For people serious about creating, the annual Autodesk University event is an opportunity to train on Autodesk software, learn about industry trends, and share knowledge with peers. Autodesk sought to create even deeper attendee engagement at this annual event.

Working together, we sought innovative ways to build connections with the brand while adding an important touch of drama.

As such, the Autodesk Gallery in San Francisco also inspired the design. This stunning collection brings together stories from across the globe that highlight how exceptional design — aided by Autodesk technology — shapes the world around us, from the buildings we live and work in to the machines that propel us forward and the products that enrich our lives.

Surprise and delight

With this vision in mind, and through close collaboration with Autodesk and a preferred vendor whose products are 100 percent sustainable, we applied a scalable, user-centric, and evidence-based design methodology to create an event environment filled with surprise and delight.

A crucial standout area was named "Central Park." Heroically beautiful fabric structures created with an origami-inspired vibe led to unique, intimate spaces that showcased incredible examples of how Autodesk software is helping to change the world — exemplifying the possibilities of what dreams can do.

Connections and consistency

With so much to engage them, attendees spent significantly more time on the show floor conversing with peers, vendors, and subject matter experts. The event captured the essence of the Autodesk brand so well that the Central Park structures were used to create additional brand consistency at other events.

Autodesk University took home best-in-show honors and best signage/decoration in the IAEE Art of the Show competition, demonstrating that beautiful design tied to business objectives is truly a winning combination!

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