With more than 300 exhibitors and over 20,000 attendees, the American College of Cardiology (ACC) wanted to take its annual conference to the next level. ACC asked us to provide a turnkey approach to the annual meeting and work with one unified, integrated creative, logistics, and audiovisual team.
Collaborating for success
The knowledge sharing started producing benefits for ACC almost immediately.
ACC benefited from the collaboration in many ways: transparency, design collaboration, combined planning and production meetings, shared terminology, continuity of technical systems, and the building of one collaborative team all working from the same blueprint and with the same understanding of goals and expectations — all elements that made a positive impact on the final product.
A seamless brand at the show
ACC was thrilled with the way that both the college brand and the annual meeting brand had been woven into the look and feel of the show, and said it was one of the easiest events it had ever produced.
During the show, the ACC conference team received a flood of compliments from ACC leadership. After the show, the ACC knew it had made the right choice in selecting Freeman. The organization had found an innovative partner that brought a fresh, creative spark to its conference.
ACC.14 looked fabulous. Everything went according to the timeline, and the team members worked so well together. We made the right decision. And we are very happy with that right decision.
Sue Sears Hamilton
Associate Vice President, ACC