The young audience loves online video, but each attendee has unique interests and goals for their experiences. The design needed to educate creators on the latest trends and techniques, let brands excite the community and find new influencers, and connect community members with their idols – the creators. These audiences are open and honest, so we listened to their feedback and pulled inspiration from online video trends. The goal: Build an experience that attendees flock to and don’t want to leave.