Cardinal Health wanted its space to have a custom look and feel and be both sustainable and affordable. Additionally, the exhibit needed to have separate spaces created for each business unit while still presenting cohesive branding in the overall space.
Freeman collaborated with Cardinal Health and key business units to design a unique space called the “Showcase.” To help meet the brand’s goals, Freeman introduced “FAB Fold,” which is a unique process that produces a lightweight, recyclable wood with a customized look that is also highly economical.