Freeman End-of-Year Trends Recap
2030 is closer than you think.
Overview
2025 marked a major shift for the events industry, and our End-of-Year Trends Recap examines what was most impactful. One of the significant opportunities and challenges we see coming in 2026 is how our industry must prioritize stronger retention strategies. Attendee retirement is outpacing attendee retention, creating a significant workforce challenge over the next three years. This report also highlights other key areas of focus we explored in 2025 through our “Unpacking XLNC” trend reports. We revisit those insights while looking ahead to what’s next in 2026.
What You’ll Learn
What it means for your events now that Gen Z has officially taken over Boomers in the workforce
How organizers plan to prioritize event outcomes and what the most anticipated challenges are
Where there are opportunities to align organizer and attendee values, and control costs
Looking forward: How your event strategy will be impacted with Millennials and Gen Z making up 75% of the workforce by 2030.
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