Best Practices
The new basics for conference event planning
Your step-by-step toolkit for event success
What You’ll Learn
- Understand why the future is about growth, not recovery
- The keys to audience acquisition and how to get started
- The untapped opportunity of show floor engagement and how to cash in
- A new approach for event measurement that goes beyond ROI
With so much change across the industry (audience expectations, changing demographics, the great resignation, oh my!), it’s no wonder planners are overwhelmed.
We’re not going back, so the key is moving forward with new event basics that work for today’s audiences in the current marketplace.
Our new toolkit, The new event basics, breaks down all the hurdles planners are facing with best practices, ideas, and tips for planning a successful event.
This guide covers three main strategic moves to refresh your show:
- Audience acquisition
- Show floor engagement
- A new approach for data and measurement
You’ll also gain insights on sponsorship, post-event engagement strategies, the XLNC planning framework, and how to blend business travel and pleasure to delight attendees.
Ready to move your event forward? Let’s go.
