Unpacking XLNC: The Future of Commerce for Trade Shows and Conferences
Commerce Takes the Lead
What You’ll Learn
New insights on buyer behavior from the Now Generation
How real-time trust building is reshaping the sales funnel
Why product education must come from experts, not marketing
The demand for hands-on interactions in every industry
New Freeman Trends Report key findings may surprise you.
Freeman’s 2025 Trends Report reveals a major shift: commerce is now the top reason people attend events—outranking experience, learning, and networking.
Grounded in our XLNC framework, this report explores how face-to-face moments drive buying decisions, fast-track trust, and meet the demands of today’s professionals.
For essential information on effective event planning, please click the pink button.
Be a part of our next report: Email [email protected] to submit your very own case study. We want to see how you develop excellent commerce for attendees and partners alike.
Ready to set a higher bar with your design?
