Best Practices
The ultimate guide to exhibit engagement
The secret to trade show exhibit engagement...spoiler: it's not always about the biggest booth or budget
Take a look inside our guide
- Why setting your trade show exhibit goal (aka your “North Star”) is essential
- How to design and build an exhibit booth based on what your audience wants and cares about
- What the three levels of trade show booth engagement are, and how to use them best
- Best practices to maximize every square foot, including small booth ideas to stand out
- Why it’s okay, and maybe best, if you don’t love your first trade show booth idea
As an exhibitor, you want to attract — and keep — people in your booth.
Learn how to plan, design, and execute your trade show booth to generate conversation, build relationships, and elevate the entire exhibit experience.
Whether you’re planning a custom booth, an exhibit rental, or anything in between, there are plenty of smart exhibit solutions you can use to get results. You might opt for a clean and simple space with bold graphics or an interactive digital experience.
No matter which way you exhibit (and regardless of booth size), you want trendsetting ideas and actionable steps to execute your big idea and grab attendee interest. We’ve got them!
Our Exhibit Engagement guide covers the major elements of booth design and exhibit solutions, and directs you to other content that goes into deeper detail. You’ll see some of our award-winning trade show booth designs with specific solutions that brought those ideas to life.
Whether you’re looking for simple trade show exhibit ideas or guidance for more involved immersive experiences, it’s all right here: tips, best practices, success stories, and step-by-step instructions so you can workshop as you learn.
Ready to stand out on the show floor? Download your guide now!
