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Best Practices

Your best booth: Exhibit stand design best practices

Quick tip: Raised floors are rare in the U.S. It is allowed, but not common. Keep that in mind when it comes to your design — and if you do opt for a raised floor, consider the additional material handling costs.

ConsiderationU.S. ShowsEuropean Shows
Booth StructurePipe-and-drape, open sightlinesHard-shell, enclosed shell schemes
Vendor ModelMultiple independent vendorsCentralized, often single-point contact
Cost PredictabilityVaries by city and union contractsMore stable and predictable
Measurement UnitsImperial (inches, feet)Metric (meters, centimeters)
Raised FloorsRare and costlyMore common
Freeman
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