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strategy

STRATEGY

STRATEGY SOLUTIONS

Audience Research & Segmentation Experience Design Marketing Strategy Measurement & ROI: Event Measurement & ROI: Show Portfolio Planning Sponsor & Exhibitor Sales Strategy

Get the insights needed to achieve your business objectives

We believe the most effective strategies are powered by research and analytics with clarity of purpose… yours! Our global team of data scientists, business consultants, experience marketing specialists, and content strategists are passionate about understanding the outcomes you desire.

We help companies and organizations connect with their communities, optimize their investments, and grow.

If your business needs to...

  • Understand what attendees are thinking and how to better serve their needs
  • Take an integrated approach to events and how to best incorporate digital
  • Pull together fresh ideas to reach new, broader audiences
  • Create and implement a new business model, when you’re faced with disruption
  • Establish a clearer measurement framework to define success

We can help by providing...

  • 1-1 guidance on how to effectively deliver content for virtual, hybrid, and in-person events
  • Research reports and benchmarks to help you make business decisions with confidence
  • Workshops with key stakeholders across your organization that result in detailed action plans
  • Support in defining measurable objectives and personalized results dashboards

Our Services

  • Attendee experience and event surveys
  • Market or industry research and analysis
  • Event measurement
  • Integrated experience strategy
  • Content strategy
  • Event attendee research and analysis
  • Portfolio analysis and planning
  • Event marketing strategy
  • Exhibitor marketplace strategy
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