Mindful production and reduction means more profit and purpose, creating more efficiency, less waste, and greater sustainability. This is a state of mind that leads by example, utilising all means necessary to recycle and upcycle at every moment, reducing carbon footprints and supporting the local economy, being organic and embracing our environment, ultimately creating zero-waste events and experiences.
Low-Waste Movement in Action
To be more in tune with sustainability, NAMM (National Association of Music Merchants) overhauled its annual event, implementing the Five Rs strategy: Rethink, Reduce, Reuse, Recycle, Repurpose. Improvements included recyclable graphics and carpet and key benchmarks to measure success going forward. It also involved exhibitors and sponsors to reduce their impact as well.
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