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Peter McGrath

Peter McGrath

Senior Vice President, Creative

He inspires creative teams to see the possibilities that exist by bringing the stories of diverse global brands as visceral experiences to a growing audience in unique, compelling and unusual ways.

He ensures FreemanXP delivers creative ideas that are relevant, on strategy and beautifully told. Peter provides creative development and leadership across all facets of Freeman creative design including idea generation, talent development, concept design, creative direction, and experience design. 

Prior to joining Freeman, Peter spent over twenty-five years as a creative leader at The Walt  Disney Company, most recently as Executive of Creative Development for the Creative Studio of Walt Disney Imagineering, the creative division of Walt Disney Parks and Resorts. He was the Imagineering Enrichment Executive responsible for developing and enriching the professional lives of 3,000 Disney Imagineers worldwide. Peter’s creative and design influence can be seen throughout the Walt Disney Parks and Resorts globally, including Anaheim, Orlando, Paris, Tokyo, Hong Kong and most recently Shanghai.

Peter is a member of the Freeman Design Leadership Council, a team of 10 design-thinking leaders, who bring a unique, transformative point of view to help Freeman and its customers battle complacency, risk-adversity, and challenge  time constraints to invent new ways of inspiring change.


With diverse perspectives drawn from a variety of industries and backgrounds, our leadership provides unique solutions to meet the evolving challenges of our industry.


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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