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Bobbie Caldwell

SVP Customer Experience

​Before joining Freeman in 2009, Bobbie was already active in the hospitality industry, working for Wyndham International, Harrah’s and Caesars, and Destination Hotels and Resorts.

This experience—coupled with her varied roles within Freeman—gives her a multi-dimensional view of the business and allows her to draw from multiple resources to provide customized, targeted solutions for internal and external clients alike.

Bobbie translates her extensive experience and Freeman’s service culture into elevating relationships with some of the company’s most valued enterprise customers. Serving as the passionate voice of the customer, Bobbie strives for Freeman to truly become a customer-driven organization, where all products, services, initiatives, and business planning begin and end with the impact to the customer. She executes this vision via her complete understanding of clients’ goals, aspirations, and measures of success.

My goal is always to execute an event so well that clients—and their attendees—return year after year. My expertise in customer insights, education, and enablement tools help ensure that we are consistently delivering the ultimate customer experience and building lasting and trusting relationships.

Bobbie is a member of Meetings Professional International and the Professional Convention Management Association, and she is also the Mentoring Committee chair for Freeman Women’s Development. A second-generation employee of Freeman, Bobbie finds that she has a unique point of view and a true appreciation for the value Freeman places on its clients. By being able to see problems (and solutions) from their perspective, she flawlessly creates the ultimate Freeman experience.

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