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Peter McGrath

He inspires creative teams to see the possibilities that exist by bringing the stories of diverse global brands as visceral experiences to a growing audience in unique, compelling, and unusual ways.

Peter is currently the Co-Founder & CEO of Zap Ink Studios, an Experience Design Studio brining live brand experiences, themed entertainment experiences, architecture, and living/lifestyle experiences to life with his multi-sensory design philosophy and 35 years of industry know-how.

Previous to founding Zap Ink in 2019, Peter was a Design leader at Freeman, ensuring that our Design team delivered creative ideas that are relevant, on strategy, and beautifully told. Peter provided creative development and leadership across all facets of Freeman creative design including idea generation, talent development, concept design, creative direction, and experience design.

Peter spent over twenty-five years as a creative leader at The Walt Disney Company, most recently as Executive of Creative Development for the Creative Studio of Walt Disney Imagineering, the creative division of Walt Disney Parks & Resorts. He was the Imagineering Enrichment Executive responsible for developing and enriching the professional lives of 3,000 Disney Imagineers worldwide. Peter’s creative and design influence can be seen throughout the Walt Disney parks and resorts globally, including Anaheim, Orlando, Paris, Tokyo, Hong Kong, and Shanghai.

Failing is an important part of succeeding. Through many failed iterations can we only arrive at success.

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