Hi, we’re Freeman.

Our event(ful) history

It all began with a party. While pledging a national fraternity at the University of Iowa, young Donald S. “Buck” Freeman discovered his passion for party decorating and parades. Buck saw an opportunity to use his enthusiasm for bringing people together to create meaningful experiences.

A true visionary, Buck firmly believed in creating personal relationships in an impersonal world. As Freeman grew from a humble decorating company to servicing trade shows, conferences, and events across the country, Buck’s commitment to building these meaningful customer relationships became infused throughout the organization.

Our never-ending drive to meet customers’ ever-changing needs — and to do it better than anyone else — has grown Freeman to one of the world’s leading event companies.

Buck Freeman on site at trade show

Making moments that matter.
From the beginning.

Almost a century after Buck threw his first college party, the customers and venues have changed, technology has evolved, our reach is far greater, and the event services we offer far more expansive. Yet even as Freeman continues to grow, our commitment to making moments that matter remains the same.

Our values

Since the beginning, we have been driven by a purpose and guided by the values we hold dear. Across our entire organization, regardless of role, everyone at Freeman is committed to making moments that matter with:


It’s first because without it, nothing else matters. It’s honesty, trust, humility, and doing the right thing above all else. It’s who we are and who you can expect us to always be.


Success can only be achieved if we put people at the center and truly understand what’s important to them. It’s observing, listening, and caring about perceptions, expectations, and feelings of others. It’s at the heart of what we do.


Good enough is never enough. We are constantly searching for ideas that deliver lasting value and improve the experiences we create.


Enthusiasm inspires confidence — no matter the situation. Our teams embrace challenges with optimism in the name of creating solutions that inspire audiences to action.

Performance Excellence

Results are what matter most. With a deep sense of personal accountability for delivering measurable results, we hold ourselves to the highest standards possible.


Together. That is how we work within our company and with every one of our clients. Guided by a shared goal, we work together to make every interaction authentic, memorable, and engaging.

We abide by a Code of Conduct. It’s available for download in U.S. English.

Our brands

Helping our customers make moments that matter

An extension of Freeman, our portfolio of brands expands our network of talent and expertise to help bring your experiences to life for your most important audiences.

Premier agency for audio, video, lighting, visual effects, participant experience, webcasting, and any related technology needed for events

Creative experience company specializing in high-profile sports and entertainment events

Trusted in event registration, business intelligence, and lead management, CDS partners with top show organizers worldwide


Marketing agency and business advisory partner for the most successful events organizations and associations in the world

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