LONDON, UK – 18 May 2015 – FreemanXP, the brand experience agency at Freeman, today announced the agency has been selected to deliver the education program for drupa 2016, the leading international trade fair for print and cross-media solutions.
Known as the drupa cube, the education program will showcase a mix of digital, social and face-to-face marketing content and initiatives aimed at attracting both traditional delegates, as well as new audiences such as marketing agencies and brand owners. FreemanXP will leverage drupa’s deep industry knowledge and experience, working with FreemanXP and industry leaders such as EFI and HP, to deliver a data-driven approach to the education program. The team will use pre-show market trends and audience analysis to ensure that relevant content is delivered to each audience segment. In addition to its role helping drive strategy, FreemanXP will also manage speakers, sponsors and partner integration, conference space design, social media planning, onsite management and post-event analytics.
“With our long-time participation at drupa events, FreemanXP is particularly pleased to collaborate with the drupa team to enhance the experience for attendees while adding new content to the program that will help marketing agencies and brands prepare to take advantage of the marketing challenges ahead,” said Kim Myhre, senior vice president, international, at FreemanXP. “The multi-channel content creation and amplification campaign that we are working with drupa to develop and execute will add value not only for the delegates, but also extend to audiences beyond the show floor.”
“To create a successful education program for our delegates, an event of this scale requires a global partner, and FreemanXP is the ideal fit to execute the education sessions – a centerpiece of the exhibition,” said Sabine Geldermann, director of the drupa. “In addition, FreemanXP’s international footprint and strong network across industries added to their strategic and creative competencies in order to look at the program through a wide lens and create a valuable experience for our delegates.”
Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. From its five offices in the U.K. and 70 offices in North America, Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. In 2011, Freeman expanded its Exposition business in the UK and recently opened its new 170,000 square foot facility in Ryton, England. In 2013, Freeman launched FreemanXP, a brand experience agency, offering a full range of marketing solutions from strategy and creative services through event management and measurement. Together, Freeman and FreemanXP offer a full brand experience portfolio from strategy and creative to audio visual, logistics and execution expertise. A customer-driven, employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous industry awards for excellence in leadership, technology, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freeman.com and www.freemanxp.com.