DALLAS (May 10, 2016) – Freeman, the leading global provider of brand experiences, is proud to announce that Chief Marketing Officer, Chris Cavanaugh, has been named to the 2016 list of most innovative people in events by BizBash, the leading trade media for event professionals. Cavanaugh is honored among select visionaries and pacesetters in the industry whose imagination and use of live events continues to fuel connections between people, brands and causes.
Mass personalization continues to transform the way consumers interact with the world around them. Technology integration, data, experience design and globalization are at the core of the brand experience movement, and Freeman is at the epicenter. Throughout his career, Cavanaugh has been a visionary leader driving the evolution of the brand experience category, and as Chief Marketing Officer, he continues to lead the charge for Freeman and the industry as a whole.
Cavanaugh began his career at Freeman by leading FreemanXP, the company’s agency services division, which has quickly grown into one of the largest global brand experience agencies in the world in three years’ time. Prior to Freeman, Cavanaugh enjoyed a 16-year career at Jack Morton Worldwide (IPG), where he was the EVP and General Manager of the flagship New York office, and later the EVP, Global Growth Officer, for the agency. During his time there, Cavanaugh helped double the size of the business, working with brands such as Bank of America, Samsung, CA Technologies and Pfizer. He helped identify, acquire and integrate companies in the design, digital and expo categories and was known for identifying, nurturing and growing some of the industry’s greatest talent. Prior to this, Cavanaugh worked in television and commercial production.
“I am honored to receive this prestigious designation,” said Cavanaugh. “I see a massive opportunity for Freeman to extend and grow the category of brand experience around the world – and this drives me every day.”
“We selected Chris for his ability to set trends, drive the use of cutting-edge technology, and challenge old ways of event marketing,” said Beth Kormanik, BizBash executive editor. “He is helping to elevate the experience of events and meetings and has us anticipating what he and Freeman will deliver in the years to come.”
The “Event Innovators 2016” feature, which showcases the full list of innovative people and the top 10 innovative brands, can be seen in the BizBash Innovation Digital Issue at www.bizbash.com/innovationissue.
Beth Kormanik, executive editor of BizBash, is available for comments. For additional information, contact Grazia Mohren at[email protected] or 646.839.6896.
In the dynamic live-gathering industry, BizBash is the largest media source for both event pros and “hidden planners,” with nearly 225,000 monthly users. Live gatherings serviced by the BizBash suite of products include: exhibitions, conferences and meetings, training and learning, marketing and PR, fundraising and galas, celebrations and weddings, incentive and travel, and government and ceremonial. Visit www.bizbash.com and follow @BizBash on Twitter or www.facebook.com/bizbash.
Recognized by Advertising Age as one of the world’s largest brand experience companies, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 89-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit www.freeman.com.