Event Services

Event strategy and business intelligence

Get the insights you need to drive sustainable growth, achieve your business objectives, and inspire audiences to action.

The most effective event strategies begin with clarity of purpose and are powered by research and analytics…starting with yours! Connect with your community, optimize your investments, and grow your event with smart strategies powered by data.

If you want to:

  • Understand what your audiences are thinking and how to best serve their needs
  • Rethink your event strategy, incorporate digital, or have scenario planning to fall back on
  • Reach new, broader audiences with fresh ideas
  • Create and implement a new business model when faced with disruption
  • Establish a clearer measurement framework to define success

Our event strategy services can help you with:

  • A business strategy that identifies a differentiated approach
  • One-on-one guidance on how to engage audiences to drive sustainable growth
  • Stakeholder workshops that result in detailed event portfolio planning
  • Defined, measurable objectives and personalized data and benchmark dashboards

Our event strategy solutions

Attendee journey

Turn every touchpoint, whether online or in person, into an opportunity for engagement.

Audience acquisition strategy

Reach the right audiences at the right times in the right places with an acquisition plan designed to help you achieve your goals.

Audience engagement strategy

Design meaningful, objective-driven experiences that drive audiences to action and deliver bottom-line impact.

Brand and message strategy

Ensure that your brand and messages are effective, efficient, powerful, and personalized.

Event portfolio planning

Optimize your marketing spend by determining how and where to reach key audiences by leveraging key events to achieve your goals.

Event research

Insights to address the concerns of today and set the stage for stronger event models for tomorrow.
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Growth strategy

Tap insights, benchmarks, and recommendations that target and prioritize key segments and strategies to grow your business further, faster.

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Measurement and analysis

Identify key drivers of success and measure return on investment or experience.

Sustainability strategy

Make your event planning more environmentally friendly by leveraging the most effective tools, materials, and technologies.

Let’s get started

Reach out and request a consultation.

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