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An Audience-Centric Approach: How This Global Tech Brand Engages Customers at the Local Level

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B-to-B Dream Team video short: Jane Culcheth Beard of HP

Watch this short video to learn how HP creates brand experiences that are emotionally connected and relevant to audiences in different parts of the world.

Jane Culcheth Beard, Event Marketer B-to-B Dream Team member and Head of Strategic Events at HP, shares her perspective on why customer engagement should always be done at the local level, and how that leads to more authentic and meaningful experiences. 

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