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What’s most valuable to your customers? Do you know why they come to your events? How do you create an emotional connection between attendees and your brand?
Watch as Event Marketer B-to-B Dream Team member Nicola Kastner, SAP’s Head of Global Event Strategy, explains how SAP creates opportunities at its events for attendees to make emotional connections with the brand.
In this video, you’ll learn:
Wisdom from the B-to-B Dream Team, past and present
The new Event Marketer B-to-B Dream Team weighs in
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
Watch and learn how SAP designs its shows around its customers
Q&A with Nicola Kastner, Head of Global Event Strategy, SAP
Q&A with Johann Wrede, of SAP