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SAP: Building Emotional Connections

By Freeman®

What’s most valuable to your customers? Do you know why they come to your events? How do you create an emotional connection between attendees and your brand?

Watch as Event Marketer B-to-B Dream Team member Nicola Kastner, SAP’s Head of Global Event Strategy, explains how SAP creates opportunities at its events for attendees to make emotional connections with the brand.

In this video, you’ll learn:

  • Why a content-led approach boosts engagement
  • Why everything your show communicates should align with your brand messaging
  • How immersing attendees in your brand encourages emotional connections
Can't get enough of Nicola? Neither can we!
Check out our exclusive Q&A now.
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