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Creating Content-Driven Experiences

By Freeman®

Video: Learn how SAP builds its shows around content

Asking, “What do our attendees need to hear from us?” can change everything. It certainly did for SAP and its industry-leading SAPPHIRE NOW event.

Attendee-targeted content changes the way you design the show floor. It shapes every decision. And it changes the experience your attendees and sponsors have the moment they walk through your doors.

Discover how SAP transformed its show by building it around the content strategy.

Watch this video to learn:

  • How content strategy shapes every experience, from the show floor layout all the way down to the design of theatre sessions
  • How to use content to either engage, inspire, or inform
  • How to use your event as a multiplier of content

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