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Asking, “What do our attendees need to hear from us?” can change everything. It certainly did for SAP and its industry-leading SAPPHIRE NOW event.
Attendee-targeted content changes the way you design the show floor. It shapes every decision. And it changes the experience your attendees and sponsors have the moment they walk through your doors.
Discover how SAP transformed its show by building it around the content strategy.
Watch this video to learn:
Apply these insights from Hollywood screenwriters to craft effective brand stories
Every experience, event, or booth has a story to tell. Here’s how to make your audience the hero of it.
Don't just sell your customers on your product — sell them on your brand's story.
Tap into the power of measurement, engagement, and digital to continually meet audience expectations
Delivering on the Hierarchy of Attendee Needs
An audience segmentation and persona development guide for show organizers