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SAP: Designing for the Human Experience

By Freeman®

Do you want to make your brand more open, accessible, human, fun, and relevant at your next event?

Discover how SAP designed its SAPPHIRE NOW event by standing in the shoes of its customers. By focusing on the design elements that improved navigation and boosted engagement, the powerhouse team behind the event made the experience more relevant to a wider audience.

Watch this video to learn:

  • Why it's important to look at every element of your experience through the lens of your customer
  • How to use “neighborhoods” to tell customer stories, engage clients, encourage networking, and help attendees go deep on a topic
  • How to combine color and design to make attendees feel comfortable and welcome

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