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Listen up as John Heiman, Director of Experiential Marketing at Sprint and Event Marketer B-to-B Dream Team member, shares his recipe for the perfect immersive experience.
John and his team are blurring the lines between the buttoned up business customer and the sports fanatic, creating immersive demos that can make any grown man (or woman!) smile and have fun.
Watch this video to learn:
Q&A with John Heiman of Sprint
Video: How to create an experience that is deeply personal
Why creating beautiful events makes business sense
Q&A with Dream Team member Kelsey Schimmelman
Wisdom from the B-to-B Dream Team, past and present
Q&A With Erin Moore, Manager of Global Conventions, Alcon