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Embracing Customers as Fans

By Freeman®

Listen up as John Heiman, Director of Experiential Marketing at Sprint and Event Marketer B-to-B Dream Team member, shares his recipe for the perfect immersive experience.

John and his team are blurring the lines between the buttoned up business customer and the sports fanatic, creating immersive demos that can make any grown man (or woman!) smile and have fun.

Watch this video to learn:

  • Why Sprint turns to playful, hands on experiences to connect with people in the midst of dynamic change
  • How the brand turned a favorite old-school video arcade game into a creative and fun learning opportunity
  • Why John feels that a smile and a referral is the ultimate compliment
Want to hear more from John?
Read his Q&A for his perspective on why play is so important.
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