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Guest Blog: The Importance of Understanding Your Audience Personas

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Justin Gonzalez
Justin Gonzalez

Senior Content Marketing Manager, DoubleDutch

Understanding your audience is key to the success of any marketing program – not just live events.

This is exactly the reason we create buyer personas: to understand the wants, needs, and desires of our target market so we can effectively position our products and services to them. The better we know what makes them tick, the better we can position ourselves as a winning solution.

In the realm of live events, having a clear understanding of your audience becomes even more crucial to your success. It enables you to create the right experience, present the right content, and connect them to the right individuals.

Read the full article over on the DoubleDutch blog. 


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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