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VidCon: How Top Brands Tap Sponsorships to Create Irresistible Experiences

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A focus on audience engagement through sponsorships creates a better event for everyone

Known as a playground for younger, YouTube-minded audiences, an important part of the allure of VidCon is its impressive and immersive expo floor. 

Big brands sponsor and exhibit at VidCon because they know it’s one of the best ways to engage one-on-one with this hard-to-reach demographic. And when brands come to VidCon, they bring it — creating one-of-a-kind experiences on the expo floor and making the show floor itself an attraction. From climbing walls to pop-up stores and a myriad of “instagrammable” moments in between, the sponsorship opportunities at VidCon capture value for both brands and attendees all while building relationships and showcasing personality in bold, beautiful ways. 

At the end of the day, it all comes down to levels of engagement that can’t be replicated anywhere else. 

Watch this clip to hear from top brands and sponsors like: 

  • Universal Pictures
  • Dunkin’ Donuts
  • Taco Bell
  • Go90 at Verizon

Learn how you can take sponsorships to the next level.

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