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Every year, Event Marketer produces the B-to-B Dream Team, powered by Freeman — a collective of the best and brightest B-to-B marketers in the event industry nominated by their peers from all over North America.
The members of the B-to-B Dream Team are a rich source of perspectives on marketing who truly tap into the value of brand experience and what it brings to their organizations. This video features past Dream Team members sharing their viewpoint on why brand experience matters.
And Dream Teamers really know how to get things done — especially a strategy that serves as the backbone of a successful experience. This video highlights members of the Dream Team discussing the importance of strategic planning for some of the biggest brands in the world, including IBM, AOL, Dell, Twitter, and more.
But even deeper insights come to light when we're able to sit down with members and get their take on their careers, hear about their accomplishments, see their view of the future, and learn what makes them tick as marketers.
The 2018 Dream Team showcased some of the savviest brand marketing minds giving us their insights on why customers are the most important piece of the brand experience puzzle.
The 2017 class of the Dream Team offered even more great insight into how these top marketers use brand experience as a vehicle for engagement, storytelling, brand building, and so much more.
The inaugural 2016 Dream Team gave us lots of great insights on how they do the work and what they see for the future of brand experience.
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
Apply these insights from Hollywood screenwriters to craft effective brand stories
Real interactions deliver real results
A comprehensive guide to what’s trending in brand experience
Emerging realities that will affect your event marketing career in the next five years
Face-to-face was the first, and is the ultimate, medium for communication